Company

GOARC is revolutionizing the practice of industrial safety for the era of Industry 4.0 and is transforming the way that companies protect their workforce and critical assets. The company was founded with the goal of mitigating risk in high hazard industries. We understood that, to be successful, we would need to approach the problem from a different angle. Riding the wave of Industry 4.0 brought us the technologies that are needed to combine safety expertise, human economics and safety technology. Our approach is multi-dimensional and focuses on minimizing risk and stopping an incident before it occurs rather than reporting on an incident after it happens.

Recognizing that human errors are inevitable, but accidents are not, the GOARC Safety 4.0® platform generates new safety routines and offers a bottom-up approach to safety, empowering all employees and contractors to take a proactive approach to protecting themselves and each other from the hazards that exist on a daily basis. The platform has the ability to disable smart tools, halt potentially dangerous activities, and suggest safer work schedules, while promoting safe worker behavior through gamification.

On the organizational level, the GOARC Safety 4.0® platform uniquely transforms a company’s safety culture by helping the organization implement advanced safety methodologies that reduce injuries, increase business performance, and slash operational costs.

Our SaaS platform aggregates data from the entire facility and breaks down conventional silos of knowledge and data by analyzing field safety reports from safe-connected workers and data from ERP systems, OT, and IoT sensors. The Safety 4.0® platform then analyzes the worker tasks based on our unique risk model that includes location, time-of-day, weather, tools, materials, and more to generate a personalized safety routine that guides the performance of tasks.

Hundreds of thousands of workers worldwide use the GOARC Safety 4.0® platform in more than 10 languages in the oil and gas, petrochemical, mining, construction, utility, maritime and logistics industries. Founded in 2015 by behavioral, safety, industry, and technology experts, GOARC is privately funded and headquartered in Motza Illit, Israel, with offices in California, Texas, and Singapore.

The Team

CEO & Co-Founder

Dror Barak

Dror, is an experienced chief executive from the professional training and coaching industry. Before founding GOARC, Dror was the Co-Founder and CEO of Even Derekh (milestone), an outdoor leadership company with a unique gamified digital training system. Dror has extensive experience in HR consulting and is an expert in digital learning and digital transformation. He has a BA in Psychology and an MA from the Hebrew University.

COO & Co-Founder

Haim Srur

With more than 25 years of C-level executive experience, Haim has led the business strategy and operations of global companies and startups. Before founding GOARC, Haim served as EVP at an Israeli oil refinery and managed the company turnaround. He led the merger of two telecom startups which led to the foundation of Alvarion, a company that grew to a market value of $1.7B. Haim has a BA in Psychology, an MA in Organizational Sociology, and a Doctorate in Business Administration.

EVP Offering & Co-Founder

Chani Gur-Arie

Responsible for GOARC’s product strategy, Chani offers a unique combination of experience in business, technology, and implementation that enables GOARC to be successfully deployed on-time at customer sites. Before coming to GOARC, she managed hundreds of engineers in senior IT roles, serving as CIO at NICE (NASDAQ: NICE), VP MIS at AMDOCS (NASDAQ: DOX), and VP MIS at Alvarion.

COO Americas

Itay Reshef

With over 15 years of professional and managerial experience in hi-tech and engineering companies, Itay is responsible for GOARC’s business in the USA and manages its strategic partnerships. Previously he was the CFO of ECOLOG Engineering, a private consulting and design firm for water, oil and gas, and environmental projects where he controlled the company’s business strategy and finances and led the construction of complex work plans. Itay has a BA in Economics from Tel Aviv University and an MBA from Bar Ilan University.

VP Technology Partners

Zvika Harnik

With a track record for leading the development of disruptive technology, including the world’s first Ethernet 3rd layer switch and wifi router, Zvika brings 30 years of technology and executive experience to GOARC. Previously, he served as CEO of Velocee and WiNetworks, and held executive-level roles at Alvarion and BreezeCOM. Zvika’s ability to bring together technology and business make him the ultimate VP for technology partnerships. He has a BSc in Electrical Engineering from the Technion and an MBA from Tel Aviv University.

CFO

Reem Winkler

More than 10 years of professional experience in finance, management, tax and  accounting and is responsible for GOARC’s finance activities. Reem brings with him vast experience with high-tech companies including deep process and business understanding, leadership skills, strong analytical toolsets, visionary and supporting the company scale. Prior to joining GORAC, Reem was VP Finance of Anyvision and previously Director of Finance of TEAM8, involved in several rounds of fundraising. Reem also served as a senior manager at EY for almost a decade. Reem holds a B.A in Finance, Accounting & Business Management from the Academic College of Management Academic Studies and is a Certified Public Accountant.

VP HR

Chen Hofesh-Katz

Chen brings 20 years of experience from a variety of leading technology companies where she worked to build HR strategies and implemented cross-organizational processes on a global scale. Before coming to GOARC, Chen was the VP HR at Time to Know, a leading developer of a software training SAAS platform for training, and the VP HR at Alcatel Lucent Israel, where she led all of the company’s HR activities. Chen has a BA in Behavioral Science and an MA in Labor Studies and has expertise managing the rapid growth of organizations.

VP Product Management

Maor Shahar

A passionate, values-driven team leader with extensive experience in Agile development methodology, Maor is experienced in managing cross-functional teams to plan, design, and launch cutting edge technologies. His technical skills and analytical abilities help him transform opportunities and needs into creative solutions. Maor has a Bachelor of Applied Science degree in Mechanical Engineering with a specialization in Micro Electrical Mechanical Systems (MEMS) and a multidisciplinary IT experience. Maor served as an officer in a variety of combat operational positions in a technological environment of advanced weapon systems.

VP R&D

Eli Krief

Eli leads the R&D team that develops GOARC’s platform, including its interfaces, cloud and mobile architectures, and analytics. He brings a wealth of experience from the world of enterprise software, cloud-based solutions, and mobile apps used by millions of users. Before GOARC, Eli was the co-founder of Quickcode, a software house specializing in mobile application development, web development, back-end (server-side) development, and automated testing. He has a BSc in Software Engineering from the Jerusalem College of Technology.

VP Sales

Aviel First

Aviel is an experienced sales executive for Industry 4.0 solutions and has vast experience in selling industrial software. Before GOARC, Aviel was Director of Sales and Business for Industry 4.0 solutions at Seebo and VP Sales at Precognize, a predictive maintenance software company. Prior to that, Aviel was VP Sales and BD at Hexagon Manufacturing Intelligence and Director of the Automotive Business Unit at Siemens PLM. Aviel has a BSc in Mechanical Engineering from the Technion and an MBA from Bradford University.

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