Go Arc is a manufacturing operations management platform, a SaaS platform that aggregates data from an entire manufacturing facility and breaks down conventional silos of knowledge and data by analyzing field safety reports from safe-connected workers. This includes the analysis of data from ERP systems, OT, and IoT sensors.

Industry 4.0 Company

Connecting humans, machines and systems

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Our Mission

To build an AI assisted platform connecting humans, machines and systems enabling the autonomous Industry 5.0 factory.
Our industry safety software and SaaS platform aggregates data from the entire facility and breaks down conventional silos of knowledge and data by analyzing field safety reports from safe-connected workers and data from ERP systems, OT, and IoT sensors. The GOARC Safety platform then analyzes the worker tasks based on our unique risk model that includes location, time-of-day, weather, tools, materials, and more to generate a personalized safety routine that guides the performance of tasks.

Hundreds of thousands of workers worldwide use the GOARC Safety 4.0® platform in more than 15 languages in the oil and gas, petrochemical, mining 4.0, construction, utility, maritime and logistics industries. Founded in 2015 by behavioral, safety, industry, and technology experts, GOARC is privately funded and headquartered in Motza Illit, Israel, with offices in the USA, Canada, Germany, France, Israel and Singapore.

Journey started in 2015
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The Team

Dr. Haim Srur

With more than 25 years of C-level executive experience, Haim has proven experience in managing global activities in fast growing companies. Haim has led the business strategy and operations of global companies and startups. Before founding GOARC, Haim served as EVP at an Israeli oil refinery and managed the company turnaround. He led the merger of two telecom startups which led to the foundation of Alvarion, a company that grew to a market value of $1.7B. Haim has a BA in Psychology, an MA in Organizational Sociology, and a Doctorate in Business Administration.

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Dr. Haim Srur

President and COO

With more than 25 years of C-level executive experience, Haim has proven experience in managing global activities in fast growing companies. Haim has led the business strategy and operations of global companies and startups. Before founding GOARC, Haim served as EVP at an Israeli oil refinery and managed the company turnaround. He led the merger of two telecom startups which led to the foundation of Alvarion, a company that grew to a market value of $1.7B. Haim has a BA in Psychology, an MA in Organizational Sociology, and a Doctorate in Business Administration.

Chani Gur-Arie

Responsible for GOARC’s technology vision and product strategy, Chani offers a unique combination of experience in business, technology, and implementation that enables GOARC to be successfully deployed on-time at customer sites. Before coming to GOARC, she managed hundreds of engineers in senior IT roles, serving as CIO at NICE (NASDAQ: NICE), VP MIS at AMDOCS (NASDAQ: DOX), and VP MIS at Alvarion.

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Chani Gur-Arie

CTO & Co-Founder

Responsible for GOARC’s technology vision and product strategy, Chani offers a unique combination of experience in business, technology, and implementation that enables GOARC to be successfully deployed on-time at customer sites. Before coming to GOARC, she managed hundreds of engineers in senior IT roles, serving as CIO at NICE (NASDAQ: NICE), VP MIS at AMDOCS (NASDAQ: DOX), and VP MIS at Alvarion.

Guy Adan

Guy Adan

With over 20 years of executive leadership experience, Guy brings deep expertise in financial planning, business strategy, and operational transformation. As Deputy CEO and CFO of Israel Experience, he led strategic planning and financial restructuring that tripled the company’s surplus and enabled successful navigation through the COVID-19 crisis and national conflicts. Previously, he held senior finance roles at Israel Aerospace Industries and the Myers-JDC-Brookdale Institute, managing large-scale budgets, ERP implementations, and complex contract negotiations. Guy is known for driving growth, improving profitability, and building high-performing teams. A certified CPA, he holds an MBA in Financial Management from Tel Aviv University and a BA in Accounting and Economics from the Hebrew University of Jerusalem.
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Guy Adan

Guy Adan

CFO
With over 20 years of executive leadership experience, Guy brings deep expertise in financial planning, business strategy, and operational transformation. As Deputy CEO and CFO of Israel Experience, he led strategic planning and financial restructuring that tripled the company’s surplus and enabled successful navigation through the COVID-19 crisis and national conflicts. Previously, he held senior finance roles at Israel Aerospace Industries and the Myers-JDC-Brookdale Institute, managing large-scale budgets, ERP implementations, and complex contract negotiations. Guy is known for driving growth, improving profitability, and building high-performing teams. A certified CPA, he holds an MBA in Financial Management from Tel Aviv University and a BA in Accounting and Economics from the Hebrew University of Jerusalem.

Maor Shahar

A passionate, values-driven team leader with extensive experience in Agile development methodology, Maor is experienced in managing cross-functional teams to plan, design, and launch cutting edge technologies. His technical skills and analytical abilities help him transform opportunities and needs into creative solutions. Maor has a Bachelor of Applied Science degree in Mechanical Engineering with a specialization in Micro Electrical Mechanical Systems (MEMS) and a multidisciplinary IT experience. Maor served as an officer in a variety of combat operational positions in a technological environment of advanced weapon systems.

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Maor Shahar

VP Product

A passionate, values-driven team leader with extensive experience in Agile development methodology, Maor is experienced in managing cross-functional teams to plan, design, and launch cutting edge technologies. His technical skills and analytical abilities help him transform opportunities and needs into creative solutions. Maor has a Bachelor of Applied Science degree in Mechanical Engineering with a specialization in Micro Electrical Mechanical Systems (MEMS) and a multidisciplinary IT experience. Maor served as an officer in a variety of combat operational positions in a technological environment of advanced weapon systems.

Eli Krief

Eli leads the R&D team that develops GOARC’s platform, including its interfaces, cloud and mobile architectures, and analytics. He brings a wealth of experience from the world of enterprise software, cloud-based solutions, and mobile apps used by millions of users. Before GOARC, Eli was the co-founder of Quickcode, a software house specializing in mobile application development, web development, back-end (server-side) development, and automated testing. He has a BSc in Software Engineering from the Jerusalem College of Technology.

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Eli Krief

VP R&D

Eli leads the R&D team that develops GOARC’s platform, including its interfaces, cloud and mobile architectures, and analytics. He brings a wealth of experience from the world of enterprise software, cloud-based solutions, and mobile apps used by millions of users. Before GOARC, Eli was the co-founder of Quickcode, a software house specializing in mobile application development, web development, back-end (server-side) development, and automated testing. He has a BSc in Software Engineering from the Jerusalem College of Technology.

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